Walking into Aveda, the spa and shop in Aoyama in which one could not possibly help but feel pampered by the bio-organic raw materials, offers of massages, aromatherapy, and yoga mats. Not to be overlooked though, is the attached Pure Cafe, a little bit of edible pleasure which leaves one walking out essentially levitating. Every day, Pure puts together sets, and you can choose your essentials, from soups, sandwiches, salads, cookies, and other dishes like vegan lasagna and torte.
I feel required to cover at least the iceberg of the Tokyo vegan scene, and even as an avid omnivore, I wholeheartedly recommend this spot to both my health-conscious friends, my hippie compatriots, and my omnivorous foodies. People often get scared away from veggie food, but Pure doesn’t just mash together a bunch of moldy vegetables into unrecognizable pate, they create simple dishes with simple sauces, food that looks like what it is, and that makes you feel like you are eating a gourmet forest. Also check out their organic wine and beverages and coffee and apparel to go!
5-5-21 Minami Aoyama